Discover the stats of the rapidly growing mobile market
Mobile Web Stats
1. 89% of all smartphone users use theirs consistently throughout the day. Source: Anson Alex 2. 9 out of every 10 smart phone owners use their phones every single day. Anson Alex 3. iPhone users download the most apps out of any OS group. Source: Anson Alex 4. Android users download approximately 36 apps per month. Source: Anson Alex 5. There are more Android users are below the age of 34 than iPhone users. Source: Anson Alex 6. 4 out 5 people have a cellphone worldwide. Source: Anson Alex 7. The majority of people from the ages between 18-to-34 have smartphones. Source: Anson Alex 8. Both Android and Windows 7 Phone operating systems are expected to overcome Apple's iOS operating system by 2016. Source: Gartner & Digital Trend. 9. 13% of all internet traffic is received from a mobile phone. Source: Forbes 10. As of 2013, approximate 4.3 billion people will own a cellphone. Source: Communities Dominate 11. The mobile phone industry is worth $1.45 trillion. Source: Communities Dominate. 12. Mobile web traffic is very hot – it increased 27% in 2012 alone. Source: Google Mobile Planet via SmartInsights 13. 70% of all mobile searches result in action (buying, calling) within one hour. Source: AnchorMobile 14. About ½ of all local searches are done via mobile phone. Source: Microsoft Tag via SmartInsights. 15. The use of search engines via mobile devices has grown over 500% since the year 2011. Source: Communities Dominate. 16. Mobile coupons get 10 times the redemption rate of a traditional clip-out coupon. Source: AnchorMobile. 17. The average text message is answered within 90 seconds of being sent out. Source: AnchorMobile 18. Last year's Cyber Monday generated over $750 million in sales through mobile devices. Source: National Retail Federation Via Digby 19. Mentioning your location in mobile ads can increase your reply rate by a stunning 200%. Source: AnchorMobile 20. There are about 6.7 BILLION mobile accounts in existence. Source: Communities Dominate. 21. 60% of all people who are alive on this planet right now have a mobile account and own at least one phone. Source: Communities Dominate. 22. 83% of all phones currently in use have cameras in them. Source: Communities Dominate. 23. There are 5 cellphones for every DVD player in existence. Source: Communities Dominate. 24. The average person looks at their phone's news alerts 6 times per day. Source: Communities Dominate. 25. 100% of all smart phones have text messaging built into them. Source: Communities Dominate. 26. 98% of all cellphones have networking or browsers built into them." - Source: Communities Dominate 27. 26% of all phones have Wi-Fi capabilities. - Source: Communities Dominate 28. 48% of phones in 2012 had Google Android OS installed. - Source: Communities Dominate 29. The most technologically advanced country in terms of mobile phones is Japan. The USA ranks 17th, while the UK ranks 10th. - Source: Communities Dominate 30. 50% of all Americans own a smart phone. - Source: Communities Dominate. 31. 25% of the world's cell phone using population has more than one cell phone - Source: Communities Dominate. 32. The biggest cellphone company in the US is Verizon, grossing over $75 Billion in 2012 - Source: Communities Dominate. 33. Mobile advertising spending is set to make a total of more than $7 Billion in 2013. - Source: eMarketer. 34. Social networking is what 26% of all browsing time on smart phones is used for. - Source: Google Mobile Planet via Smart Insights. 35. There are 4 cell phones for every personal computer in existence. - Source: Communities Dominate. 36. People from the UK have the highest rate of tablet net surfing. - Source: comScore via SmartInsights. 37. Mobile phones are most likely to be used to surf the net during the morning, while PCs dominate working hours. Tablets are most likely to be used to surf the net at night. - Source: comScore via SmartInsights. 38. 14% of all people prefer to shop around for items via smart phone. - Source: eMarketer via SmartInsights. 39. 82% of all people have sent a text message at least once in their life. - Source: comScore via SmartInsights. 40. 1 out of every 10 people in the UK have accessed a mobile auction site on their phone. - Source: comScore via SmartInsights. 41. 86% of all mobile searches are performed while watching TV. Source: Microsoft Tag via SmartInsights. 42. Almost 30% of all people are willing to use mobile coupons in their shopping. Source: Microsoft Tag via smartInsights. 43. Americans spend about 3 hours per day on their mobile phone - 2.7 of which are used to socialize. - Source: Microsoft Tag via SmartInsights. 44. Over 1/3 of all Facebook users have used Facebook mobile to log in. Source: Microsoft Tag via SmartInsights. 45. Half of all Twitter users use the mobile app to tweet. Source: Microsoft Tag via SmartInsights. 46. Love YouTube? 200 million mobile video viewers love it, too. Or at least, that's how many views. Source: Communities Dominate. 47. The most likely person to socialize on a mobile phone is a woman between the ages of 35 and 54. Source: Microsoft Tag via SmartInsights. 48. Adults spend more time on mobile media than they do on magazines and newspapers combined. Source: AnchorMobile 49. 46% of all customers will NOT return to a mobile site that has errors on its display. Source: AnchorMobile 50. 8 trillion texts will be sent this year alone. Source: AnchorMobile 51. 300,000 mobile apps have been developed in the past year. Source: AnchorMobile 52. 90% of all mobile searches will result in a purchase or a visit. Source: AnchorMobile 53. Have a restaurant business? Good! 50% of all mobile searches in the restaurant business will result in a purchase. Source: AnchorMobile 54. 75% of all people will use their mobile phone for shopping this year. Source: AnchorMobile 55. 95% of users who have a smart phone will use it to conduct a local search. Source: AnchorMobile 56. 271 million adults in the United States own a mobile device. Source: AnchorMobile 57. Approximately 42% of all senior executives want to increase mobile advertising spending in 2013. Source: Strongmail 58. 52% of people say that a poor mobile experience will make them less likely to purchase from a company. Source: AnchorMobile 59. 3/4ths of people will abandon a site that doesn't load within 5 seconds. Source: Eridon Via Anchor Mobile. 60. 57% of people will not recommend a company that has a shoddy mobile site. Source: Google via Anchor Mobile. 61. 51% of all people in the UK have a smart phone. Source: iCrossing 62. Around 58% of UK smart phone users use their phone to listen to music. Source: iCrossing 63. Most people use their smart phones at home. Source: iCrossing 64. 67% of all people use their smart phone browsers to pass the time while waiting around. Source: iCrossing 65. 52% of British people have used their phones at a social gathering. Source: iCrossing 66. There are only 10 countries in the world with over 100 million mobile subscriptions in each. Source: Communities Dominate. 67. 90% of all home buyers use mobile phones to search for houses. Source: AnchorMobile. 68. Searches for real estate terms on mobile phones exploded to over 300% of their rate from 2012 to 2013 . Source: AnchorMobile. 69. By 2014, mobile net usage will overtake regular desktop use. Source: Gartner. 70. Over 1/4 of all companies have decided to implement local based search marketing in mobile ads in 2013. Source: Econsultancy via Digby. 71. Retailer apps with store modes get 500% more interaction with customers than stores without mobile apps. Source: Point Inside via Digby. 72. 54% of all customers would want to use a digital touch screen in-store . Source: Digby 73. 80% of consumers use smart phones to shop in one way or another. Source: AnchorMobile 74. 29% of all mobile owners are OK with scanning QR codes to get a coupon. Source: Microsoft Tag via SmartInsights 75. 74% have used their phones to find local services or get directions to a local business. Source: iCrossing | Digby, Pew Internet and American Life Project